JAX Exchange - Spring 2026 - Magazine - Page 13

that missing customer support that our hospitality businesses really need,” Testa said.
Another Planet Entertainment opened Midtown's Channel 24 in April 2025 – a midsize venue with a capacity of
2,150 General Admission. “Our search for a Sacramento venue started almost 10 years before 昀椀nding the site for
Channel 24,” Another Planet Entertainment said. This is also the 昀椀rst venue the company has built from the ground
up.
"The expansion of live music venues aligns perfectly with Sacramento's other strength areas – our farm to fork
culture and restaurant community, our rapidly expanding sports scene – these are all things that feel intrinsically
Sacramento. They're authentic and approachable," Testa said. Authenticity, it turns out, is the most sustainable
foundation a city can build on.
Photo Credit
Tom Tomkinson
Another Planet Entertainment
“ I T H I N K W E ’ V E F O U N D T H AT T H E M U S I C V E N U E S T H AT
H AV E S TO O D T H E T E S T O F T I M E – B OT H B I G A N D S M A L L –
F E E L D I S T I N C T LY S AC R A M E N TO . E V E N I F T H E Y ’ R E N E W A N D
D I F F E R E N T, T H E Y ’ R E B E I N G C R E AT E D W I T H T H E S O U L O F
THE CITY IN MIND.”
- M I K E T E S TA , P R E S I D E N T & C E O O F V I S I T S AC R A M E N TO
JAX EXCHANGE
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